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Our Co-op is "Powered by Purpose"


Overhead photo of an electric utility truck driving on a road with colorful fall trees in the background.
National Cooperative Month recognizes that we are "Powered by Purpose."

Each October, cooperatives across the country recognize the value of the cooperative business model and celebrate what it means to be a member of a cooperative. Owned and democratically governed by the members we serve, we are “Powered by Purpose,” which means our commitment to our members goes beyond our power lines. We make decisions that ensure safe, reliable, cost-effective power, but we also support community programs through donations, volunteering, and initiatives that benefit local residents. 


Photo of young students learning about lineworkers jobs at a career fair.
Co-ops exist to serve our members, our neighbors, and our communities.

When you flip a switch in your home, you're not just accessing electricity from any utility company. You're tapping into a network built by neighbors, for neighbors. You own a piece of this cooperative, and your voice matters in how we operate. From our boardroom to your living room, democratic member control is at work.


At its core, being a cooperative means we are member-owned and locally controlled. Members have a voice in how our co-op operates. Unlike investor-owned utilities, our co-op doesn’t exist to make profits for distant shareholders. We exist to serve you—our members, our neighbors, and our communities. That purpose is what sets us apart. It’s why we were founded, and it’s what continues to drive every decision we make.


As we celebrate National Cooperative Month, remember this: you're not just a customer paying a bill. You're an owner with equity, a neighbor with a voice, and a community member with the power to shape how we serve everyone.


Thank you for placing your trust in us. Together, we're not just keeping the lights on—we're building a brighter, more sustainable future for our community. Because when we say we're "Powered by Purpose," that purpose is you.


This National Cooperative Month, we challenge you to discover everything your cooperative membership offers. Whether you're interested in reducing your energy bills, learning about new efficient technologies, or getting more involved in cooperative governance, we're here to help you make the most of being a member-owner. Contact us today, and let's explore how your cooperative membership can work harder for you.

809 Highway 39 N, PO Box 428
Denison, IA 51442

Tel: 1-800-253-5189

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