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Touchstone Energy

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In response to legislative and regulatory initiatives that are changing the landscape of the electric utility industry, cooperatives launched Touchstone Energy - a branding initiative to join forces with other cooperatives to build customer loyalty and to attract new consumers.

Touchstone Energy

·        Is a national alliance of local, cooperatively owned utilities, providing high standards of service to all customers, large and small, and their communities.

·        Represents more than 570 energy cooperatives serving more than 5.8 million households and businesses reaching more than 17 million customers from coast to coast in 38 states.

·        Is a brand with core values that consumers have long associated with cooperatives: integrity, accountability, innovation, and a long-standing commitment to their communities.

·        Represents electric cooperatives’ unique characteristics in a changing marketplace where these values and differences matter more each day.

·        Emphasizes the significance of each electric cooperative’s local presence and ties to the community, but offers the resources of a nationwide network to bring added value to and benefit for all consumers.

For more information on Touchstone Energy, visit the national website at www.touchstoneenergy.com 

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Western Iowa Power Cooperative2004-2005